Co-founded by Francis Mercier and Ajamu Kambon, Deep Root Records is an international, Forbes-recognized record label and management company that has become a staple within the Dance and House Music Scene, with chart-topping releases and renowned artists, receiving support and high praises from the likes of BBC1, DJ Mag, Billboard, Yahoo Finance, and more.

Deep Root Tribe strives to provide music grown “Straight From The Roots.” As the latest imprint from Deep Root Records, Deep Root Tribe offers house music with a more organic essence that opens the heart and expands the mind with a focus on compositions that incorporate world elements. While it highlights a different dimension of house music, Deep Root Tribe still sticks to the goals of its parent label in providing the best in Artist Management, Music Exploitation, and Event Production.